IS MYNTRA DIGITAL MALL A THREAT TO SHOPPING MALLS?
Flipkart-owned fashion marketplace Myntra has launched a ‘digital mall’ on its app to offer buyers a shopping mall-like experience.
Shoppers can virtually enter specific brand stores and check out the latest products, price discounts, and the overall offering.
With brands customized "official brand stores", The digital mall will be a permanent fixture on the app and will keep adding new brands to it.
For brand-conscious shoppers, it's a one-stop experience.
Consumer shopping behavior has changed during this COVID period and it will continue in the post-COVID era, People prefer to spend less time in physical shopping due to safety measures and social distancing.
The digital ecosystem will play a key part in shaping the future of shopping malls.
Consumers prefer to browse the list of products from their favorite stores and build a shopping list at home, Upon reaching the store they have more time to check for other items.
Stores want to be flexible and quickly adapt to the crisis to survive, Technology will play a vital role in providing consumers with safe shopping means along with convenience.
FUTURE OF SHOPPING MALLS:
In upcoming months, businesses likely to witness a significant impact, retailers want to work towards incorporating the ‘Phygital’ retail model to survive and thrive to improve their sales
NEED OF A SHOPPING MALL AGGREGATOR:
Aggregator portal introduces technology into the consumer’s product discovery process, offering recommendations from across many different retailers based on their own preferences and those of other consumers.
It’s a different way for customers to discover new items in a product category they’ve shown an interest in.
ONE AGGREGATOR PLATFORM
Shopping malls across the globe can be on a single platform to offer their mall layout digitally with unique store pages.
Today, aggregators help companies collect and easily share information.
MYNTRA MALL AND SHOPPING MALL
Myntra Mall is not a threat to current shopping malls. It can help brands to outreach to more consumers. Shopping malls will continue to grow in India as the country's elite population prefer to shop directly from the premium brands store in shopping malls along with the touch and fell factor which cannot be replaced by any e-commerce portal.
MYNTRA MALL AND MALLS2SHOP.COM
Malls2shop is Indias 1st and No.1 digital mall aggregator portal, It tries to present the entire physical mall in an innovative digital format with floor-wise information and real-time push notification in the app for consumers and it helps to increase the sales for premium brands.
Categories include Offers, Promotions, Events, and Movies across malls in India which makes it a complete digital mall package, The goal is to increase the footfall to malls and enable consumers to have a touch and feel factor rather than an online mode.
Myntra Mall is more of an in-app feature with more focus on the premium brands and focus more on online shopping with less emphasis on the touch and feel factor.
World's no.1 shopping mall aggregator & Indias 1st Digital Malls portal with mall specific page and brands specific page.
Real-time location-based notification in-app for customers
Push notification - city wise
Complete Mall Layout on the digital presence - First to launch in India
Floorwise stores information with images - Product & Brand
Own Page for Stores to promote their products
Global malls information display (by SEARCH, by LOCATION, by MAPS)
Unique home page for displaying advertisement by malls of different categories (Products/Events/Stores/Latest News)
2 successful years of running the portal and app
26500 + organic followers on social media - Ranked as India's No 1 social media followers in Digital Mall aggregator segment.
4000 + post published
100 + malls information registered
BENEFITS OF MALLS2SHOP.COM
mall2shop.com website and App provides one location for information and centralized logins. This streamlining and centralization of content and processes make consumption easier by reducing the overall time and effort spent searching for information on the internet. consumers still reap all the same benefits.
mall2shop.com website and App gather information from shopping malls and retail brands. therefore, have broader categories, better options, and a wider variety of information for consumers. This can aid in diversification across various categories and genres and allow a broader reach.
Consumers can check the breadth by deciding what information they want to check via filter options. This is why it's important to use an aggregator that gives you full control with filtering options.
malls2shop.com can reach higher numbers of consumers by capitalizing on simplicity and breadth. The website and app can attract users from a different set of consumers. This leads to less marketing and more organic traffic.
Data/ information ownership
Due to the broader reach, malls2shop.com has a better understanding of consumer patterns, purchase behaviors, and trends. This knowledge benefits us further.